Latest In: Omnichannel Alignment

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Shoebuy.com Uses Transaction-Enabled Marketing Strategies To Acquire And Retain Customers

While customer acquisition and winning one-time buys is vital to improving sales results, incremental purchases have a long-lasting…

News January 10
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American Apparel Boosts Online Sales 38% With Oracle

As digital technologies continue to advance, growing eTailers are demanding more seamless and reliable web commerce platforms. To…

News January 8
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Duane Reade Uses Social Media And Content To Drive Product Awareness

Social media, videos, contests and blogs are effective ways for retailers to generate buzz around sales, promotions and…

News December 31
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Bonobos Leverages Surveys To Harness Voice Of The Customer

Web-based customer surveys provide retailers with direct feedback regarding cross-channel shopping experiences, marketing campaigns and inventory. More merchants…

News December 27
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How Amazon And Google Are Driving E-Commerce

Most consumers begin the purchasing process with online or mobile research on comparison shopping sites such as Amazon…

News December 12
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Pacific Sunwear Evolves To Omnichannel Retailing

Today’s savvy shoppers are demanding seamless brand experiences across channels so they can browse and buy at any…

News December 10
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Completing The Cross-Channel Challenge

More than three quarters (76.2%) of retailers either have a cross-channel strategy in place or are planning to…

News December 4
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Fanzz Empowers Shoppers With Self-Serve Tablet Stations

 There are several ways retailers can integrate tablets into brick-and-mortar engagement strategies. One tactic is to equip on-floor…

News November 29
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Laura Canada Moves To Multichannel Retail

Global e-Commerce is predicted to reach $963 billion by 2013, according to projections from JP Morgan. As a…

News November 26
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