Family Dollar Promises Mobile App Will Support Ecommerce by 2024
As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will…
News September 15
Latest In: Marketing
Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users
Pinterest unveiled a suite of new features for its users as well as new advertising formats at its…
News September 14
Meta Rolls Out New AI-Powered Ad Tools
Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring…
News September 14
Aspire Debuts Dashboard to Improve Influencer Campaign Analysis
Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance.…
News September 14
As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was…
News September 13
Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands
Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across…
News September 13
Ebay Launches Luxury Consignment Service in Designer Handbag Category
Ebay has introduced Ebay consignment for luxury products, providing owners with direct access to expert sellers who will…
News September 12
Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers
At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy.…
Features September 11
Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023
Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies…
Features September 8Top Stories
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