Influencers Take Center Stage in True Religion’s First Holiday Campaign
Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts…
News October 26
Latest In: Marketing
Ulta to Pilot In-Store Sampling and Advertising Tech
Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling…
News October 25
The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have…
Executive Viewpoints October 25
Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24
Walmart’s Cultureverse Gives Black Creators a Voice By Design
It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…
Features October 21
Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’
Amazon is already the place where many consumers start their shopping journeys, and now the company wants to…
News October 19
Zulily Supports Stressed-Out Moms this Holiday Season with Help from Queer Eye’s Jonathan Van Ness
The holidays are a time of joy and charity, but they are also a time of stress, overeating/drinking/indulging,…
News October 17
Encourage Your Customers to Call Again. Here’s How.
Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed…
Executive Viewpoints October 17
Bed Bath & Beyond Marketing Head Steps Down
Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond, has stepped down from her post. Dave…
News October 16Top Stories
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