Transforming Holiday Marketing in CPG Retail with Generative AI
In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and…
Executive Viewpoints November 22
Latest In: Marketing
Hoops Reality: Foot Locker Becomes NBA Official League Marketing Partner
As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league…
News November 21
When Customers Aren’t Holiday Shopping, They’ll be Streaming
The winter holiday season is a critical time for retail. November and December holiday sales average around 19%…
Executive Viewpoints November 21
Amazon Lays off Hundreds in Alexa Division, Homes in on Gen AI
Amazon has confirmed it is laying off “several hundred” jobs in its Alexa division, the latest move in…
News November 20
How True Classic is Bringing its Digital Strengths into the Physical World
Like many other DTC brands, True Classic made its first big impression online — in its case with…
Features November 20
5 Coach Stores Deploy AR-Powered Try-On Tech for Holiday Campaign
At Coach locations in Boston, Atlanta, Miami, Toronto and Austin, Texas, visitors can see how they’d look sporting…
News November 16
New Pottery Barn Mobile App Features Free Design Help and Virtual Previews
Pottery Barn has introduced a new mobile app for iOS that allows users to get free real-time help…
News November 16
Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight
For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows…
News November 16
Nike Revamps C-Suite with New Leaders in Design, Innovation, Marketing and Tech
Nike is making several top-level personnel changes in key areas, with new leaders in marketing, design, innovation and…
News November 15Top Stories
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