Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For…
Executive Viewpoints January 23
Latest In: Marketing
From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis
Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition…
Features January 22
Dynamic Creative Optimization Decoded: A Masterclass for Retail Success
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly…
Executive Viewpoints January 22
The Reality of AI in Retail: Executives Break Down Opportunities, Challenges at NRF
The rumor that every NRF speaker was contractually obligated to mention artificial intelligence (AI) at least once per…
Features January 18
The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18
NRF Gen Z Panel: A Group Defined by its Contradictions
If you want to understand Gen Z (and that’s pretty important for any business that wants to grow),…
Features January 16
Does Personalization Always Improve CX? It Depends on Your Customers
Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is…
Executive Viewpoints January 16
AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024
Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different…
Features January 15
Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are,…
Executive Viewpoints January 15Top Stories
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