Latest In: Marketing

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L'Oreal Feria AR try-on on Snapchat, available at Walmart.

L’Oreal Taps Snapchat for AR Hair Color Try-on in Walmart Stores

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors…

News May 23
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AI: Hype vs. Reality

TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to…

Executive Viewpoints May 23
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Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ Experiences

Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm.…

News May 22
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Hanna Andersson Taps FTD Exec for Chief Technology Role

Hanna Andersson has named Mike Frazzini, most recently Technology Chief of Staff at FTD, as its new Chief…

News May 21
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Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation.

IPSY Hires Netflix Alum as Chief Marketing Officer

Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s…

News May 21
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Today's consumers want to show their global citizenship and they're increasingly using their wallet to make an impact. Here's how brands are responding.

Consumers Use Commerce to Show They’re Global Citizens; Here’s How Brands are Responding

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to…

Features May 21
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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. In this dynamic environment,…

Executive Viewpoints May 21
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Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards, a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels.

The 2024 Brand Experience Award Winners are…

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards, a program designed to spotlight the…

Features May 20
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Alicia Silverstone is the frontwoman for the inaugural Ebay Recommerce Day.

Ebay Plans Inaugural Recommerce Day, Launches Digital ID Integration

Ebay is launching a new holiday — Recommerce Day — and is even working with legislators to make…

News May 16
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