Hey Alexa, How Can Marketers Personalize Content for You?
By the end of this year, more than 200 million smart speakers are expected to be sold globally,…
Executive Viewpoints May 15
Latest In: Marketing
Bluestar Alliance Buys Scotch & Soda’s U.S. Business
An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of…
News May 12
Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…
Features May 12
How to Effectively Use Branding in Your Explainer Videos
Nowadays, video content has become the ultimate tool for any company wanting to stay relevant and keep potential…
Executive Viewpoints May 12
Shoppers Seeking Comfort and Self-Expression Will Smash the Piggy Bank for a Splurge Purchase
Shoppers are cutting back in the aggregate as they brace themselves for economic headwinds, so the conventional wisdom…
Features May 10
Foot Locker Names Nike Exec to Lead Latino-Focused WSS Banner
Foot Locker has named Blanca Gonzalez as SVP and General Manager of its WSS banner, effective May 15,…
News May 9
SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals
Since its inception in 2008, SHEIN has become one of the retail industry’s most remarkable growth stories, but…
Features May 9
Four Ways Retailers can Leverage Generative AI to Transform their Business Today
Recent AI advancements have the power to reshape the way the industry operates. Retailers embracing Generative AI can…
Executive Viewpoints May 9
Combat Inflation’s Impact by Streamlining Conversational Commerce Channels
In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce…
Features May 8Top Stories
