Strategies for Brands to Combat #AdBlindness
The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in…
Executive Viewpoints May 22
Latest In: Marketing
First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.
Digitally native brands have long thrived on using channels like social media and tools like retargeting to find…
Executive Viewpoints May 22
Staples Joins the AI Conversation with New ‘Business is Human’ Campaign
Staples has launched a new marketing campaign with the theme of “Business is Human,” highlighting the company’s belief…
News May 19
Pinterest Engages with Banana Republic for ‘Wedding Week’ Programming
Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a…
News May 19
Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers
Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover,…
News May 18
How Touchland Uses Data to Drive Brand Expansion
A strong foundation supports the DTC brand’s booming business across all channels
Features May 18
Zeropark Helps Retailers Optimize Their Brand Advertising
Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient…
News May 18
5 Tips to Improve Retail Pay-Per-Click Results
While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2%…
Executive Viewpoints May 18
Is Retail Media the New Walled Garden and is that a Bad Thing?
With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled…
Executive Viewpoints May 16Top Stories
