To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24
Latest In: Marketing
Schnucks Deploys ‘Caper Carts’ to Provide Checkout on Wheels
Schnuck Markets has extended its partnership with Instacart to introduce Caper Carts, which use AI and computer vision…
News July 21
Unraveling Threads: The Hot New Social Network or a Flash in the Pan?
Since its launch on July 5, Threads has taken the media world by storm. To say the reviews…
Features July 21
How Retailers Can Turn Inflation into Opportunity
In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…
Executive Viewpoints July 21
Interactive Video Advertising Draws in New Lottery Players
When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did…
Executive Viewpoints July 21
3 Technologies That Are Transforming the Ecommerce Experience
Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital…
Features July 21
Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20
Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’
Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances…
Features July 19
Customer Base, Digital Capabilities and Strategic Synergies are Driving Valuations in DTC Mergers and Acquisitions
The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but…
Executive Viewpoints July 18Top Stories
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