Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’
B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase…
News February 18
Latest In: Digital Commerce
Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric
The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led…
Features February 18
Why Marketplaces Need to be Part of any Ecommerce Strategy
Whether a store owner is preparing to launch a new ecommerce website or has been selling online for…
Executive Viewpoints February 18
Allbirds Launches ‘ReRun’ Resale Platform
Sustainability-focused lifestyle brand Allbirds plans to double the lifetime of its footwear products with the launch of a…
News February 17
DemandTec Launches Platform to Help Retailers Enable AI-Powered Merchandising
Price and promotion optimization solution provider DemandTec has launched Unify by DemandTec, an autonomous unified merchandising platform for…
News February 17
Death and Taxes — Why You Won’t be Able to Escape One in the Metaverse
The metaverse — a parallel digital reality where users can navigate virtual worlds and engage with others —…
Executive Viewpoints February 16
Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers
Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter…
News February 15
4 Practical Tips for TikTok Success
The speed at which TikTok has become a focal point of conversation and community in the U.S. has…
Features February 15
3 Brand Marketing Lessons from Super Bowl LVI’s Ads
People watch the Super Bowl to be entertained and to take part in one of the few remaining…
Features February 14Top Stories
Latest Podcasts
Latest Resources
