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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…

Features August 18
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BNPL was on a rocket ride the last two years, but now its caught in new crosscurrents.

BNPL: Multiple Growth Opportunities Despite Rumblings About Regulation

Buy now, pay later (BNPL) was the trendiest way to pay for all those lockdown purchases back in…

Features August 18
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ThredUP opens a hotline to help Gen Z fight its fast fashion addiction.

ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,”…

News August 17
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Shopify has debuted its new Shopify Collabs platform to connect its merchants with influencers.

Shopify Debuts Creator Marketplace to Connect Influencers with Merchants

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and…

News August 17
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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the…

Features August 17
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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the…

Executive Viewpoints August 17
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

New research from PwC has found that three in 10 customers are more likely to try a new…

Features August 15
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Shopping app Wish is reintroducing itself to shoppers with a new marketing campaign.

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership…

News August 15
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How to Pick a 3PL Partner for Your Business

With demand skyrocketing, sales up and restrictions down, it may be time to partner with a third-party logistics…

Executive Viewpoints August 15
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