Why Virtual Fitting Rooms are the Next Frontier of Customer Experience
It seems like every year since the pandemic began, experts in retail and ecommerce have encouraged brands to…
Executive Viewpoints November 28
Latest In: Digital Commerce
Addressing Privacy Challenges in Retail Media Networks
We’re currently seeing a growing trend toward retail media networks, in which retailers create advertising platforms within their…
Executive Viewpoints November 25
Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape
Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Unfortunately, the industry’s long-held…
Executive Viewpoints November 24
TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC
Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the…
News November 23
Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs
Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade,…
News November 22
Conversational Commerce Guides all 5 Stages of the Retail Buying Journey
While shoppers might be strapped for cash given a 9.1% rise in consumer prices, it doesn’t mean they’re…
Executive Viewpoints November 22
Bloomingdale’s Features Chanel, Ralph Lauren in Multi-Brand Virtual Holiday Store
Bloomingdale’s has launched a multi-brand virtual shopping experience for the holidays with dedicated spaces featuring Chanel, Ralph Lauren…
News November 21
The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21
What Does CX Automation ‘Done Right’ Look Like?
As more omnichannel retailers look to adopt CX automation to better serve customers through the full order lifecycle,…
Executive Viewpoints November 21Top Stories
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