Latest In: Digital Commerce

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Walmart is adding commerce features to its House Flip mobile game.

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared…

News September 22
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Sunnier Economic Outlooks Drive Peak Season

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the…

Executive Viewpoints September 22
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Walmart has introduced a new subscription service.

Walmart Adds Subscription Service for Everyday Essentials

Walmart is continuing its encroachment onto Amazon’s turf with the addition of a new subscription service for repeat…

News September 21
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The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and…

Executive Viewpoints September 21
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From Crocs to Madewell and Kendra Scott, more brands are taking creative approaches to product collabs in order to meet marketing and sales goals.

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated…

Features September 21
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Amazon has created a virtual store based on Godolikin University from the upcoming series Gen V.

Amazon Brings its Newest Series Gen V to Life with Shoppable Virtual Experience

Amazon has launched a new virtual experience where fans can shop for products from Prime Video series and…

News September 20
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Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston

Over the last few years, a playbook of sorts has emerged for DTC brands: An enterprising soul puts…

Features September 20
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Instacart’s Long-Awaited IPO Values Company at $10 Billion

Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the…

News September 19
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TikTok has launched Attribution Analytics to help marketing teams understand the bottom-line impact of the platform's advertising solutions.

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact…

News September 19
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