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Liquid Death has taken the world by storm. But what is really driving the brand's growth? We explore the strategies and tactics that have made a splash.

Inside Liquid Death’s Killer Growth Playbook

For some, Liquid Death represents an exciting and inspiring example of a CPG brand rewriting the rules of…

Features October 6
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Target Spotlights Toys Priced Under $25, Creates Virtual Toy Shop

Responding to consumer concerns about the impact of inflation on their holiday budgets, Target is offering thousands of…

News October 5
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Adobe predicts that holiday spending will increase 4.8% this year.

Adobe Holiday Forecast: Sales Up 4.8% Amid ‘Never-Before-Seen’ Discounts, More BNPL Usage

Adobe expects U.S. online holiday sales to hit $221.8 billion this holiday shopping season (defined as Nov. 1 to Dec.…

News October 5
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Uber Debuts Package Return Service

Uber has introduced a package return service that provides consumers with live tracking within the Uber app. With…

News October 4
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Spookery, On Demand: Spirit Halloween Partners with DoorDash

Via a new partnership with DoorDash, Spirit Halloween will make costumes, décor, candy and accessories available for same-day…

News October 4
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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers…

Executive Viewpoints October 4
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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing…

Executive Viewpoints October 4
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Two Ebay sellers featured in the company's new Small Business Report.

How Ebay is Separating Itself from the Marketplace Pack with a Focus on ‘Enthusiasts’

As it marks its 28th year in business, Ebay finds itself in a vastly different world than the…

Features October 3
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Is Your Fulfillment Strategy Healthy Enough to Keep Pace with Customer Expectations?

By my recollection, the world of flexible fulfillment hit an inflection point about 15 years ago. It was…

Executive Viewpoints October 3
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