Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For…
Executive Viewpoints January 23
Latest In: Digital Commerce
Kirkland’s Promotes COO to CEO Post
Home decor and furniture retailer Kirkland’s, Inc., has promoted Amy Sullivan to CEO, effective February 4, 2024. She…
News January 22
Dynamic Creative Optimization Decoded: A Masterclass for Retail Success
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly…
Executive Viewpoints January 22
Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery’s Frontier
Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the…
News January 19
Best Buy Canada to Operate 165 Small-Format Bell Canada Stores Under Renamed Banner
Best Buy Canada has partnered with Bell Canada to operate 165 stores in malls and smaller and mid-sized…
News January 19
CEOs of Saks, Barnes & Noble: Big Pivots Can Pay Off (as Long as They’re Customer-Focused)
Saks Fifth Avenue wasn’t always known by that name. As CEO Marc Metrick pointed out, in its early…
Features January 19
Target Names New COO, Divvies Up Merchandising Responsibilities
Target has tapped Michael Fiddelke, who has served as the retailer’s CFO since November 2019, to add the…
News January 18
Last Call for Drizly: Uber to Shut Down Alcohol Delivery App, Focus on Uber Eats
It’s closing time for alcohol delivery app Drizly: Uber, which acquired the company three years ago for $1.1…
News January 18
The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18Top Stories
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