Make Customer Data Work for You – the Right Way
Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re…
Executive Viewpoints May 29
Latest In: zero-party data
7 Best Practices in Customer Loyalty for Retail Marketers
Today’s retail customers expect more than just great products — they expect great experiences. They want brands to…
Executive Viewpoints May 22
Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features January 1
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Why Retail Brands Need to Collect Their Own Data
As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment…
Executive Viewpoints June 18
Marketing Reset: How to Reach Customers Without Third-Party Cookies
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…
Executive Viewpoints June 10
Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences
Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize…
News March 27
3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday
In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in…
Executive Viewpoints October 16
10 Key Tips for Scaling Personalization in Retail
Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now…
Executive Viewpoints August 29
Constructor Helps Retailers Unlock Zero-Party Data for Personalization
Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers…
News May 4Top Stories
