Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…
Executive Viewpoints April 1
When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will…
Executive Viewpoints October 9
Even before the U.S. imposed tariffs on 90 nations, before putting a hold on some tariffs for 90…
Executive Viewpoints April 15
The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is…
Executive Viewpoints August 20
August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled…
Executive Viewpoints November 13
As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and…
Executive Viewpoints July 5
Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer…
Executive Viewpoints January 5
Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms…
Executive Viewpoints November 30
