Latest In: Walmart Luminate

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Walmart has launched a new service to let brands test out their products with real consumers.

Walmart Adds In-Home Customer Tests to its Suite of Insights Tools for Suppliers

Walmart Data Ventures — the business unit within Walmart that leverages the retailer’s vast data resources to offer…

News January 22
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Walmart Luminate is a new suite of data insights tools from the Walmart Data Ventures division.

Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features January 1
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A Walmart associate stocks shelves.

How Walmart’s Data Insights are Helping its Suppliers ‘Make the Right Moves in Tough Times’

It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion…

Features October 3
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Shopper and associate in a Walmart store.

Walmart Rolls Out Luminate Data Insights Service to Suppliers in Mexico, Canada

Walmart’s Data Ventures division has announced the international expansion of the Walmart Luminate data insights platform, beginning with…

News May 16
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Walmart is making its Luminate shopper insights data available in its Connect retail media platform.

Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

For the first, Walmart is bringing together its data insights tool Walmart Luminate — which surfaces the retailer’s…

News April 18
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