PacSun Opens an Interactive Mall in Roblox; Forever 21 Dives Into the Metaverse
Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun…
News March 31
Latest In: vr
Babylist Blends URL and IRL Engagement with Virtual Showroom
Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be…
Features March 8
Exclusive Q&A: The 9 Themes Shaping the Future of DTC
2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC…
Features January 4
Cosmetic Brands Launch AR Try on via Pinterest
Lancôme, YSL, Urban Decay and NYX Cosmetics have launched AR Try on for eyeshadow products on Pinterest as…
News January 26
Macy’s Electric Car Pop-Up Deploys AR For Digital ‘Test Drives’
Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now…
News September 8
Obsess Enables Full 360 Virtual Retail Showrooms
Obsess, an AR and VR platform, can create virtual showrooms for brick-and-mortar retailers looking to recapture reluctant customers.…
News June 4Report: 46% of Retailers Plan To Deploy AR Or VR Solutions By 2020
Retailers need to advance their AR capabilities or risk falling behind in their ability to engage with customers:…
News April 30
Walmart Launches Traveling VR Entertainment And Shopping Experience
Spatial&, Walmart’s virtual reality (VR) platform and content studio, will use VR technology at Walmart stores across the…
News February 15
L’Occitane Experiential NYC Concept Store Accents Social Media, Sustainability
The L’Occitane Group is opening a L’Occitane En Provence experiential store on 555 Fifth Avenue in New York…
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