Latest In: voice of the customer

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True Classic's marketing creative is the key to its success.

How True Classic Turned VoC Strategy into Post-Purchase Perfection

Breanna Moreno has always been an expert at efficiency. That’s why, when she joined True Classic in 2020…

Features November 18
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Rothy's Assortment Planning

How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but…

Features December 3
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You Can’t Spell Retail Without AI: How To Optimize Your Chain Retail Store Design With Data Science

By Seth Redmore, Lexalytics The old saying “retail is detail” has never been more true. From what’s in…

Executive Viewpoints October 1
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Three Ways The Voice Of The Customer Can Grow Your E-Commerce Brand

By Jonathan Hinz, Trustpilot  Are you a retailer struggling to stand out from your competition? You’re not alone.…

Executive Viewpoints March 9
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Retailers Must Tap Social Advocacy To Shape Omnichannel Strategies

Many retailers may believe they’re already doing a fine job of listening to their customers. After all, they…

News September 23
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Tommy Bahama Collects Real-Time Feedback With Medallia

In today’s competitive, omnichannel marketplace, the customer is always right. So what better way for retailers to ensure…

Features July 11
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Yankee Candle Smells Success With Improved Survey Strategies

More than two thirds (41%) of best-in-class organizations incorporate Voice of the Customer (VoC) as a formal part…

Features May 28
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Texas Roadhouse Sees 71% Higher Engagement On Facebook Place Pages

Merchants are working towards building stronger relationships with customers by putting a more relevant and local spin on…

News February 14
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Shopper Sentiment Research Finds Retailers “Behind The Mobile Curve”

With the 2012 holiday season freshly behind us, retailers and suppliers are striving to collect detailed information on…

News January 2
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