Hellmann’s Looks to Continue Big Game Momentum with Help from Walmart, Roku
Hellmann’s mayonnaise is hoping to build on the buzz from its “When Sally Met Hellmann’s” Super Bowl commercial…
News February 10
Latest In: TV commerce
NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special
NBCUniversal is bringing its “Virtual Concessions” ecommerce ad capability — which launched this summer during the Paris Olympics…
News December 3
Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…
News November 26
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
QVC Parent Company Rebrands, Zeroes in on Social for Future Growth
In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group —…
News November 15
Pigskin-Day Purchasing: The CW Makes ACC College Football Games Shoppable
The CW Network has teamed up with Shopsense AI to make its weekly broadcasts of ACC college football…
News November 4
Instacart, Roku Double Down on Shoppable TV Partnership
Instacart and Roku are expanding their 2023 partnership to include a range of new ad formats that make…
News October 9
Paramount Debuts New AI-Enabled Shoppable TV Experience at MTV VMAs
Paramount debuted a new technology last night at the MTV Video Music Awards (VMAs) that allowed viewers to…
News September 12
NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast
NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted…
News August 22
Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable
Netflix has teamed up with Google to make the fourth season of the hit series Emily in Paris…
News August 16Top Stories
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