Latest In: traffic

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Holiday Home Stretch: Serve Last-Minute Shoppers but Plant Seeds for Future Sales

Retailers looking to take full advantage of each store they operate need to consider not only their own…

Features December 19
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Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot Traffic

Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many…

Executive Viewpoints June 11
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Xovis FLOW Helps Retailers Track In-Store Traffic Flow and Patterns

Xovis, an intelligent people flow solution provider, has launched the Xovis FLOW cloud-based offering. This integrated SaaS solution…

News May 27
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ShopperTrak Forecasts 25% Drop in Brick-and-Mortar Holiday Traffic

In-store traffic during the six biggest weeks of the holiday season will be down 22% to 25% compared…

News October 6
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Casper Leads Digital Brands In Store Traffic Share, But ‘Halo Effect’ Hasn’t Met Expectations

Retail’s “halo effect” — the idea that a purchase in one channel directly impacts purchases in another —…

News October 16
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Retailers Harness Weather Predictions To Improve Operations

IBM subsidiary The Weather Company is working with retailers to provide both real-time weather information and predictive weather…

News October 15
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‘Bad Bots’ Account For More Than 20% Of E-Commerce Traffic

Malicious bots don’t just target social media sites —they can affect e-Commerce retailers, and their activity is on…

News March 28
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A User’s Guide to Content Marketing

Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever.…

Executive Viewpoints September 20
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Holiday Rewind: Lessons Retail CEOs Can Learn From Black Friday Failures

By Gus Robertson, NGINX Now that the new year has arrived, and the holiday hangover has subsided, it’s…

Executive Viewpoints January 18
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