Lego Celebrates ‘Play is Your Superpower’ with Global Activations
Lego stores around the world are creating interactive experiences showcasing the power of play — from a playable…
News September 12
Latest In: The Lego Group
LEGO to Construct $1B+ Carbon-Neutral Factory in Virginia
The LEGO Group will invest more than $1 billion to build a 1.7 million-square-foot factory — its first…
News June 17
LEGO Group Plans to Triple its Digital Team as it Looks Beyond the Brick
The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be…
News April 27
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Latest Funding Round Puts $140M into commercetools’ Coffers
Headless commerce solution provider commercetools has secured $140 million in its latest funding round, which was led by…
News September 13
LEGO’s New NYC Flagship Inspires Customer Creativity, Brick by Brick
(Hover over a photo in the gallery above to read more details in the captions, or click on…
Features June 28Lego Boosts Sales And Brand Loyalty With Revamped Marketing Strategy
To successfully sell products and cement long-term loyalty, retailers need to deliver a brand story, excellent customer service…
News August 5Top Stories
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