As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization
Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI),…
Features August 3
Latest In: targeted marketing
PreciseTarget Helps Retailers Find and Reach Out to High-Value Customers
Retail data science solution provider PreciseTarget has launched AcquisitionAI, a tool designed to give instant analysis of a…
News November 18
Forrester Q&A: How CMOs Can Meet Louder Demands for Localization
Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It's time for…
Features April 15
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Lids Leverages Customer Data For Targeted Marketing From Facebook To The Store
Personalization and customization are major components of what makes the Lids brand stand out, especially as the specialty…
News December 30
Bluefly Boosts Email Revenue 11%, Site Visitor Identification 50% With Targeted Marketing
Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than…
Features November 6
Mid-Campaign Ad Optimization Helps Boost Conversion Rates
Retailers, like CPG companies, need to keep an eye on their marketing spend when reaching out to their…
News July 3
Sagarmatha Unveils Apex Shopper Insight To Monitor Spending ROI
Sagarmatha has released Apex Shopper Insight, a data-driven analysis and outreach solution designed to enable retailers to link…
News November 8SLI Systems Demonstrates Landing Page Creator At #IRCE15
SLI Systems, an e-Commerce solutions provider for mid- to large-size online retailers and B2B companies, has launched the…
News June 5
80% Of Shoppers Are Swayed By Personalized Email Campaigns
The majority (80%) of Americans who read promotional emails find it helpful when retailers feature recommended products based…
News March 17Top Stories
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