Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers…
Executive Viewpoints March 29
The ecommerce industry has experienced rapid growth in recent years, with global sales reaching an estimated $5.8 trillion…
Executive Viewpoints March 25
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…
Executive Viewpoints January 12
In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the…
Executive Viewpoints December 7
As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital…
Executive Viewpoints November 10
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has…
Executive Viewpoints September 7
As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative…
Executive Viewpoints August 24
Sneakers are designed for moving quickly, and the same could certainly be said of The Edit LDN, a…
Features October 24
The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in…
Features September 1
