How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game
For many people Discord remains an anomaly — something they may have heard of during the pandemic but…
Features August 31
Latest In: starbucks odyssey
How NFTs Could Change the Game for Loyalty Programs
Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we…
Executive Viewpoints June 12
NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful
In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3…
Features May 26
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Starbucks Adds NFTs to Loyalty Program, Plans to Reach 45,000 Global Stores by End of 2025
Starbucks is preparing for the future with Starbucks Odyssey, a new experience that will be powered by Web3…
News September 14Top Stories
