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Latest In: SoHo pop-up

brand differentiation Featured growth strategy Halara influencers pop-up strategy product innovation Retail ThinkTank (2024) Retail ThinkTank: Business Agility & Innovation (2024) Retail ThinkTank: Featured in Business Agility & Innovation (2024) social media SoHo pop-up ugc
Halara, the athleisure brand turned social media sensation, put its product innovation on display at its recent SoHo NYC pop-up as part of a long-term differentiation strategy.

Why Product Innovation was the Star of Halara’s SoHo Pop-Up

The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total…

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