From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps…
Features December 7
Latest In: social commerce
Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’
Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is…
Features December 2
Walmart to Host First-Ever Shoppable Livestream on Twitter
Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans…
News November 23
Why all Retail Bets are on Social Commerce
During the height of the pandemic, we had a lot of time on our hands. Stuck at home,…
Executive Viewpoints November 22
Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features
Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier…
News November 15
How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations
Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun…
Features November 5
Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience
[Editors’ Note: This story was originally published on Oct. 26. On Oct. 28, Zuckerberg followed up on the…
News October 29
TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered…
News September 29
Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership
Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare…
News September 16Top Stories
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