Latest In: social commerce

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…

Features March 11
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50% of China’s Luxury Shoppers are New to the Market  — And Here’s How to Reach Them

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers:…

Features February 25
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TikTok Tips Social Commerce Marketing

4 Practical Tips for TikTok Success

The speed at which TikTok has become a focal point of conversation and community in the U.S. has…

Features February 15
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Pinterest AR try-on home decor

Crate & Barrel, Walmart, Wayfair Among First Retailers to Deploy Pinterest Home Décor AR Try-On

Pinterest has launched AR try-on for home décor products, enabling “Pinners” to virtually place items in their home…

News January 31
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‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention

For more than 50 years, Ralph Lauren has successfully established and maintained its position as a classic brand.…

Features January 19
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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit…

Features January 14
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Luxury ecommerce ESW

Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine

After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales…

Features December 22
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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised…

Features December 20
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Google Cloud

Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Cloud computing can be a bit of a nebulous concept, but the real-world functionality it’s delivering to businesses…

Features December 13
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