How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership
Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic…
Features October 9
Latest In: social advertising
Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy
Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according…
Features May 8
Unraveling Threads: The Hot New Social Network or a Flash in the Pan?
Since its launch on July 5, Threads has taken the media world by storm. To say the reviews…
Features July 21
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
2021: The Year of Social Advertising
In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during…
Executive Viewpoints February 23
PupSocks Boosts Paid Social Advertising Revenue 12% With Predictive AI
PupSocks gives pet owners the chance to show how much they love their pets by custom-printing their faces…
Features December 18Why Google And Facebook Ads Fail Small Businesses
By Elery Pfeffer, Nift There’s little question that effective advertising is memorable. When it works, it feels like…
Executive Viewpoints July 20Top Stories
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