Is China Taking Over the (Cyber) World?
Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing…
Executive Viewpoints February 19
Latest In: Singles' Day
With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming
It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury…
News November 29
Singles’ Day Sales Growth Slows, but Cross-Border Commerce and Livestreaming Shine On
Alibaba Group declined to release the exact results for its 14th annual 11.11 Global Shopping Festival, also known…
Features November 14
145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China
Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run…
Features August 23
How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity
First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the…
Features July 22Top Stories
