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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

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Singles' Day

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…

Singles’ Day Sales Growth Slows, but Cross-Border Commerce and Livestreaming Shine On

Alibaba Group declined to release the exact results for its 14th annual 11.11 Global Shopping Festival, also known as Singles’ Day, instead…

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…

How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity

First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza…

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Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

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