2 months ago With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…
3 months ago Singles’ Day Sales Growth Slows, but Cross-Border Commerce and Livestreaming Shine On Alibaba Group declined to release the exact results for its 14th annual 11.11 Global Shopping Festival, also known as Singles’ Day, instead…
1 year ago 145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…
2 years ago How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza…
Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions