Latest In: shoppable commercials

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Amazon hosted the first-ever Black Friday game last weekend - here are the results.

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest…

Editor's Perspective December 1
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New commercial series from Walmart will be fully shoppable.

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new…

News November 29
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NBCUniversal's Evan Moore talks about the reality of shoppable TV.

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…

Features July 6
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