The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21
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Beyond Yoga Stresses Relaxed Comfort for Brick-and-Mortar Debut’s Design
One year after its acquisition by Levi Strauss & Co., Beyond Yoga has opened its first brick-and-mortar store…
Features October 19
Shopify POS Go Aims to Expand Retailer Selling Reach
Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail…
News September 27
Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon’s relationship with the…
Features September 23
Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong PlaceÂ
[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…
Features September 13
Reports: Chinese Ecommerce Player Pinduoduo Launches U.S. Site
Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. 1, 2022 launch of…
News September 2
From Upheaval to Opportunity: 3 Ways DTC Brands Can Grow Their Customer Base
With the implementation of Apple’s iOS privacy changes, retailers and DTC brands in particular have swiftly revamped their…
Executive Viewpoints September 2
Shopify Debuts Creator Marketplace to Connect Influencers with Merchants
Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and…
News August 17
Shopify Makes Strategic Investment in Klaviyo as Solution Providers Enter Product Partnership
Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for…
News August 8Top Stories
