Latest In: Shop Premium Outlets

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AI, Video and Immersive Engagement Drive Next-Gen Commerce Experiences

What’s powering next-gen commerce experiences? It’s a profound and weighty question to ask, especially with so many technologies…

Features November 8
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Mall owner Simon has rebranded its online marketplace as ShopSimon.

Simon Rebrands and Expands Online Marketplace Following ‘Phenomenal Growth’

Mall owner Simon has expanded and rebranded its Shop Premium Outlets online marketplace. The site, now called ShopSimon,…

News September 6
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Simon Adds VIP Suite to Kick Off Woodbury Common Expansion

Mall operator Simon revealed big plans to expand its Woodbury Common Premium Outlet center in Fall 2023, including…

News April 25
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Shop Premium Outlets homepage

Shop Premium Outlets Debuts Retail Media Network

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe…

News March 12
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Homepage of the Shop Premium Outlets marketplace.

How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

It’s been more than four years since mall operator Simon launched its ecommerce joint venture with Rue Gilt Groupe, and…

Features February 14
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Majid Al Futtaim's Mall of the Emirates in Dubai.

The Crucial Piece of the ‘Mixed Used’ Mall that No One’s Talking About: Logistics and Fulfillment

It’s no secret that the mall isn’t the draw it once was. Kids these days are just as…

Features August 9
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These five brands have found innovative paths to livestreaming success in the U.S.

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…

Features April 25
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With so many new marketplaces popping up, where are the white spaces?

3 Marketplace Categories Where ‘White Space’ Still Exists

Marketplaces have been a dominant force in online retail for some time now, with early mover Amazon still…

Features December 9
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Simon and Shop Premium Outlet's livestreaming partnership with Tmall in action.

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury…

News November 29
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