Latest In: Sephora

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Brands like Starbucks, Sephora and Crocs are doubling down on the mobile app experience by emphasizing loyalty, gamification and store integration.

As Mobile Sales Surge, Retailers Double Down on the App Experience

Insider Intelligence predicts that mobile commerce sales will account for 43.4% of total U.S. retail ecommerce sales —…

Features August 10
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Majid Al Futtaim's Mall of the Emirates in Dubai.

The Crucial Piece of the ‘Mixed Used’ Mall that No One’s Talking About: Logistics and Fulfillment

It’s no secret that the mall isn’t the draw it once was. Kids these days are just as…

Features August 9
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5 Ways Retailers can Begin to Market from the Outside-In

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…

Executive Viewpoints August 3
chief marketing officer executive appointment Sephora
Zena Srivatsa Arnold, new CMO of Sephora.

Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’

Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah…

News May 5
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Sephora launches Beauty (Re)Purposed recycling program.

Sephora Debuts In-Store Recycling Program for Beauty Packaging

Sephora has teamed up with the nonprofit Pact Collective to roll out the Beauty (Re)Purposed recycling program at more…

News April 21
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Sephora has reported inked a deal to begin selling on Zappos.com.

BoF: Sephora to Continue its Retail Expansion in an Unexpected Place — Zappos

Sephora plans to begin selling its beauty products on online footwear site Zappos, according to the Business of…

News March 31
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Sephora and Kohl's are expanding their shop-in-shop partnership to 250 more locations.

Kohl’s to Bring Sephora Shop-in-Shops to 7 New States in 2023

Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in…

News March 22
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Sephora, TikTok Partner to Guide Diverse Beauty Brands in Successful Content Creation

Sephora, TikTok and the Digitas agency have launched a guide to the world of creator content for founder-led…

News March 13
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Glossier Kicks Off First Retail Partnership with Debut at U.S. and Canada Sephora Stores

Glossier will launch its products at 600 Sephora stores in the U.S. and Canada as well as online…

News February 24
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