From Alexa to ChatGPT: The AI Shopping Race is Rewriting Retail Media
In the last few weeks, Amazon embedded an AI shopping assistant into its search bar, OpenAI launched product…
Executive Viewpoints May 26
Latest In: rokt
Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…
Executive Viewpoints August 18
The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season
The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week…
Executive Viewpoints December 12
DoorDash and Lyft Partner to Cross-Promote Rideshare and Delivery Benefits
DoorDash and Lyft are working together to combine ridesharing and delivery benefits. Members of the DashPass loyalty program…
News October 31
How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…
Features October 24
Macy’s Expands Media Network with Post-Purchase Offers
Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout…
News August 8
Redefining the Post-Checkout Moment to Build Shopper Loyalty
When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching…
Executive Viewpoints December 14
Strategies for Brands to Combat #AdBlindness
The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in…
Executive Viewpoints May 22
Rokt Adds New Revenue Opportunities With Payment-Related Offers at Checkout
Machine learning-powered ecommerce payments provider Rokt has launched Rokt Payments Marketplace. The tool is designed to enable ecommerce…
News May 11Top Stories
