Latest In: Retail TouchPoints

CampSaver.com Increases Conversion Rates With Email Marketing

Despite the rise of mobile and social media marketing, email still plays a pivotal role in retailers’ cross-channel…

Courting Your Customers: It Starts With Attraction By Fatima D. Lora Similar to the dating scenario, retailers must…

Google Shopping Executive Shares Holiday Best Practices

Using a search engine to retrieve lists of suggested web sites and content is one of consumers’ first…

Local Merchants Rethink Daily Deals As Groupon Sees Rise In Holiday Sales

Following a bumpy ride with daily deal sites, some retailers are questioning the value of the strategy. A…

Calls Answered In Under 60 Seconds Generate More Purchases

Though merchants’ rapid responses to customer phone calls clearly impact a consumer’s likeliness to buy from and recommend…

Fanzz, a sporting goods retailer, successfully implemented a self-serve mobile station for shoppers. The fixed iPads stations empower…

Fanzz Empowers Shoppers With Self-Serve Tablet Stations

 There are several ways retailers can integrate tablets into brick-and-mortar engagement strategies. One tactic is to equip on-floor…

Neiman Marcus Partners With Target To Offer Holiday Shoppers Luxury At A DiscountBy Alicia Fiorletta, Associate EditorIt’s official…

11 Retailers Win Customer Engagement Awards

There is no question that the customer is now in charge of the shopping experience. Retailers are working…