Latest In: Retail TouchPoints

Tag Management Boosts Site Productivity

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code…

Q&A With Abu Bakar, CIO Of Vineyard Vines

  This Q&A with Abu Bakar, CIO of Vineyard Vines, originally appeared in the I Am Omnichannel newsletter.…

Shipping Cost Is The Primary Reason For Online Cart Abandonment

Seven out of 10 shoppers prefer to shop online versus going to a store, according to new research…

How To Increase Customer Lifetime Value With Meaningful Engagement

For most companies, uncovering ways to reach new customers is a constant struggle. While companies often feel the…

Cutter’s Mill Implements Epicor To Leverage In-Store Customer Data

The evolution of in-store technology plays a critical role in the customer experience. For retailers, findings the right…

Dave DiSilva Of eBay Shares Strategies For Keeping Online Thieves At Bay

Tech-savvy thieves increasingly turn to the Internet to “fence” stolen merchandise. To help online retailers address this ongoing…

David’s Cookies Streamlines Supplier Collaboration With Ariba Discovery

Finding the right partner is critical to the success of retailer-supplier relationships, and can help increase profits for…

Designing A Winning Brand-Building Strategy By Kim Ann Zimmermann, Managing EditorI’ve always admired Kate Spade’s designs, but I…

New Research: Organic Search Tops Customer Acquisition Initiatives

Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term…