Latest In: Prime benefits

Amazon Unveils Gen AI-Upgraded Alexa, Adds Service to Prime Member Benefits

It’s been 10 years since Amazon first introduced its friendly voice assistant Alexa, following in the footsteps of…

News February 27

Amazon Makes Alexa+ Free for All Prime Members, Expands Access for Non-Members

[Update from Feb. 6, 2026] One year after it first unveiled an upgraded Alexa+, Amazon‘s voice-based AI assistant…

News February 27