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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

At the height of the COVID pandemic the might of ecommerce was laid bare. In November 2021 the…

Executive Viewpoints June 26
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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond…

Executive Viewpoints July 28
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