Latest In: Phil Dubois

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. …

Executive Viewpoints July 31

Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be…

Executive Viewpoints June 7