Successful Retail Marketing Requires a Skilled ‘Data Translator’
Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the…
Executive Viewpoints July 19
Latest In: personalized marketing
Sailthru Wins Facebook Spotlight Award
Customer retention cloud provider Sailthru has received the Facebook Innovation Spotlight Award for Personalized Marketing at Scale. The…
News September 12
How Do You Define Personalization Today? Retailers Sound Off
Definitions evolve over time. “Backlog,” for example, used to reference the biggest log in a fire during colonial…
Executive Viewpoints March 8
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Re-Evaluate Your Commerce Strategy In 2012 To Meet Consumer Demands
The speed of technical innovation in recent years is forcing retail brands to re-evaluate — and re-invent —…
Executive Viewpoints June 25Top Stories
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