Why U.S. Retailers Should Take a Page from Europe’s In-Store Advertising Playbook
Modern retail media is built on clicks, but the overwhelming majority of conversions still happen in the aisles.…
Executive Viewpoints August 27
Latest In: Pepsi
PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers
The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…
Features November 30
Retailers Fall in to Support Military Members this Veterans Day
Retailers across the country are taking the opportunity to thank U.S. veterans and active service members with special…
News November 11
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Pepsi’s Commercial Controversy: Careless Or Crafty?
Pepsi jumped into a Big Gulp-sized controversy last week when it aired a commercial that featured Kendall Jenner…
Executive Viewpoints April 12
Building Brand Loyalty Through Emotional Connections
It would be nice to think that people make all of their buying decisions based on considerations like…
Executive Viewpoints May 12Trend Watch: Social Media Is The Marketing MVP Of Super Bowl XLVIII
Some may argue that the athletic performance during this year’s Super Bowl was subpar at best. But viewers…
News February 5Top Stories
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