Latest In: partnerships

airbnb Barbie Barbie movie customer experience Featured marketing omnichannel activation partnerships Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023)
Barbie's Malibu Dreamhouse on Airbnb is just one example of how the Barbie brand has used out-of-the-box marketing tactics to connect with consumers through context.

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…

Editor's Perspective August 4
Adidas partnerships Q4 2022 sales Ye yeezy
Adidas Puts Relationship with Kanye West ‘Under Review’

Adidas Shakes up Executive Board as it Plans Post-Ye Partnerships

Adidas has extended the appointment of CFO Harm Ohlmeyer by another three years to the beginning of 2028.…

News March 9
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Glossier Kicks Off First Retail Partnership with Debut at U.S. and Canada Sephora Stores

Glossier will launch its products at 600 Sephora stores in the U.S. and Canada as well as online…

News February 24
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eBay UK Expands Secondhand Clothing Options Through New Partnership

eBay has launched a new UK partnership with clothing resale, sanitization and repair platform ACS to expand the…

News December 6
elo partnerships rfid SML touchscreen

RFID and Touchscreen Solution Providers Partner to Enhance Interactive In-Store Experiences

RFID solution provider SML will work with touchscreen supplier Elo to combine their respective technologies in a partnership…

News November 29
apple disney fao schwarz Holiday 2022 partnerships Target ulta beauty

Target and Apple Triple Store-in-Store Relationship to 150 Locations

Target and Apple have tripled the number of Apple at Target locations to 150 in preparation for the…

News October 26
Adidas Balenciaga Gap partnerships yeezy
Adidas Puts Relationship with Kanye West ‘Under Review’

Adidas Becomes Latest Retailer to End Partnership with Ye Over Antisemitic Remarks

Adidas has ended its relationship with Ye, formerly known as Kanye West, following the rapper’s recent antisemitic comments,…

News October 25
C-stores cannabis circle k green thumb partnerships

Circle K Welcomes Cannabis Seller as Next-Door Neighbor Via Green Thumb Partnership

Cannabis retailer Green Thumb has partnered with Circle K to launch an initial 10 RISE Express medical dispensaries…

News October 19
delta airlines loyalty miles partnerships rewards starbucks

Starbucks Links its Loyalty Program with Delta Airlines

Starbucks has entered a strategic partnership with Delta Airlines in which the Starbucks Rewards and Delta SkyMiles loyalty…

News October 12
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