‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features March 25
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Text Messaging Is The Bedrock For Better Mobile Engagement
By Rob Hammond, Syniverse Mobile’s effect on both marketing and customer relationship management, has been as disruptive as…
Executive Viewpoints June 5Are You Using And Abusing Customer Data?
There’s been a lot of hype and discussion around using Big Data to create more compelling shopping experiences.…
Executive Viewpoints May 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
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