Latest In: non-fungible tokens

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Lacoste is evolving its NFT collection to include a loyalty program.

Lacoste Evolves NFTs into Community-Focused Loyalty Program

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to…

News June 30
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Forget digital art — today’s NFTs are about community, loyalty and co-creation.

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3…

Features May 26
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Debunking 3 common myths about the metaverse and web3.

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021…

Features November 9
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Visa has turned some of the greatest football goals in history into digital art.

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up…

News November 1
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GameStop has launched its nft marketplace.

GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch

GameStop’s highly anticipated NFT marketplace is now live, offering GameStop players and Powerup Pro loyalty customers in the…

News October 31
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GameStop's latest Web3 play is a partnership with Gods Unchained.

GameStop Continues Push into Web3 with NFT-Based Loyalty Perks

GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “Gods…

News September 15
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Highstreet is bringing Web3 fashions to a number of leading retailers.

New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse

Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience…

News August 1
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eBay has acquired NFT marketplace KnownOrigin as it looks to appeal to digital collectors.

eBay Acquires NFT Marketplace KnownOrigin

eBay has acquired KnownOrigin, a UK-based non-fungible token (NFT) marketplace. Financial details of the deal were not disclosed. Founded…

News June 23
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Gucci Town in Roblox is the luxury brand's latest outing in the metaverse.

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of…

Features June 13
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