Nike’s .SWOOSH Blends Digital and Physical with New Sneaker Drop
Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1…
News October 6
Latest In: Nike
Harnessing Collaborations to Drive Brand, Product and Revenue Results
While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated…
Features September 21
Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user…
Executive Viewpoints September 6
Preparing for a Very Generative AI Holiday Shopping Season
As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative…
Executive Viewpoints August 24
Retail’s Future is Phygital
The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be…
Executive Viewpoints August 23
Capturing the Growing Spending Power of Gen Z and Gen Alpha
Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what…
Features August 18
Nike Unveils ‘Studio’ Store Model to Support Community-Driven Fitness
Nike has been lauded for its Nike Training Club app, which brings structured fitness programs and one-off workouts…
News August 3
Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20
Nike Launches Air Max-Themed Island in Fortnite
Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for…
News June 23Top Stories
