Target Promotes From Within To Fill CMO Spot
Target has finally filled its C-level marketing position, vacant since Jeff Jones left in September 2016 to join…
News January 20
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Walmart And MillerCoors Embrace Digital Customer Engagement
The Shopper Marketing Summit, a retail networking event hosted in April 2013 by the Path to Purchase Institute,…
News May 9
New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior
Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail…
News June 25
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
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