Latest In: Millennials

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Deloitte Holiday Spending Rise 4% Gen Z Millennials

Deloitte: Holiday Spending to Rise 4% as Gen Z and Millennials Drive Gains

Key takeaways Shoppers expect to spend an average of $1,654 this holiday season, up 4% from 2025, with…

News October 19
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Holiday Shoppers Started Earlier, Planning to Spend More Yahoo

Holiday Shoppers Started Earlier, Planning to Spend More: Yahoo

Key Takeaways Nearly a quarter (24%) of U.S. consumers started holiday shopping during the summer, up from 13%…

News October 13
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New findings on social commerce behaviors from Havas and Snap.

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…

Features July 24
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When it comes to connecting to young consumers online, UGC and gaming are crucial new battlegrounds.

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…

Features May 12
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74% of Millennials Would Like Pre-Owned Gifts — Here’s How Resale Can Flourish During the Holidays

Younger shoppers are no longer afraid of secondhand gifting —67% of millennials said they would be likely to…

Features November 4
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Moving into the Metaverse: Social Commerce Provides a Blueprint

Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse.…

Features June 10
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Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever

The past two years have been chaotic for the average person, which has impacted just what they’re looking…

Features March 2
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The Sandbox metaverse

Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities

The metaverse seems to be everywhere these days, while technically being nowhere. (Its entirely virtual existence is the…

Features January 25
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Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand…

Features October 25
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