Latest In: Michael Gerard

Retailers Must Adapt Or Die

The COVID-19 pandemic has fundamentally changed the way customers interact with retailers. While online shopping was already common,…

Executive Viewpoints July 13

Going Global? How To Localize Content Without Giving Up Centralized Control

By Michael Gerard, e-Spirit Companies serving a diverse global audience today face a dilemma. What is the best…

Executive Viewpoints August 11